tilr is an mobile application which connects people with on demand jobs. Part of the on-boarding for new users is 10 minute phone call to determine how to best match applications with jobs. This project was a redesign of the phone interview process from a user perspective, as well as working with the customer service to streamline this process. It allows users to schedule a call, or immediately connect with a tilr representative. It then allows them to track their progress through the onboarding process. This phone call represents a main pain point and drop off for users. The main focus of this redesign was how to allow users to track their progress and educate them on the simplicity and importance of completing their call. Illustrations are used to illustrate the process, as well as give an identity to the reminders, so the user has a consistent understanding of the process.
tilr is a on demand job platform offering jobs in a variety of fields. I designed visuals for a marketing campaign that included a series of hands doing different tasks to illustrate some of the main jobs. The campaign consisted of brochures, posters, handouts and several online facebook and instagram ads.
I worked closely with the city of Toronto department of Economic Development & Culture to design 40 custom graphics for an emoji sticker package of main attractions and recognizable Toronto landmarks.
Torontomoji is a set of 50 graphics created to help residents and visitors share a variety of unique features in Toronto. The customized sticker pack highlights some of Toronto's most iconic landmarks, attractions and symbols - from the CN Tower to bike lanes. The sticker pack also includes 10 Indigenous emoji’s designed by Indigenous people to reflect Toronto’s urban Indigenous community.
The app was developed by TWG, with city graphics created by Hayley Thomas and Indigenous icons conceived and designed by Maaiingan Productions.
The sticker pack is being offered for free as part of "'TO Canada with Love," the City of Toronto's year-long program commemorating Canada 150. Visit: toronto.ca/canada150 for a description of each graphic and more info on special 2017 programming. Whether you're a local or visiting for the first time, Torontomoji can help you illustrate many of the distinct things that Canada's largest city has to offer. Download, install and start visually sharing all that you love about Toronto life, in your posts and electronic messages.
Available on the app store to download here.
In the Press:
A project to create cohesion and continue the brand identity experience through to automated emails sent at different parts of the onboarding and user experience using the app.
A custom way-finding strategy of interior maps for University of Toronto Innis College building. 3d modelled in Sketchup, original artwork in Illustrator and Photoshop. The final outcome was three 4'x8' wall maps mounted in the atriums and common areas in the building. The building is attached to a historical home on George Street, breaking the building into two wings separated by a large auditorium. The two wings are attached to two atriums on the first floor, but the subsequent floors are not connected. This makes the building difficult to navigate for new students, and the administrative staff constantly have to act as tour guides. To solve this problem, along with the interior design company Bloom, I decided to create a unique and visual based navigation through the college. The four mounted maps have been very successful.
Learning to draw in sketch I did a series of illustrations of ingredients for my favourite breakfast smoothie. I drew them in illustrator and created the patterns in sketch.
A mobile app to promote tourism in Toronto. It allows users to save locations, with notes and ratings and share them with others. The act of creating a map allows people to share the experience of a city with friends.
Designed a 7 panel map for Canada 150 Toronto events. 100,000 print copies were distributed around the city and used in marketing graphics for Canada 150 events surrounding Canada Day 2017.
The tilr responsive website redesign was an overhaul of the original site. The responsive redesign had strong value propositions, and the ability to toggle between different types of users based on user flows.
The end product of several design sprints to better understand a larger market for a resource management application aimed at helping companies better understand their internal workforce’s potential. The application allows companies to organize internal workforce based on their skills, target required skills to find the right employees for projects quickly, and track and schedule time sheets efficiently.
The tilr blog is used to educate community members on paying taxes, saving money, and industry tips for jobs on the platform. The redesign needed to have a way for different types of users to be able to filter information, as well as a graphic identity that pulled together all of the articles and made them our own. the redesign included responsive layouts for blog posts, custom changeable graphics for articles, as well as a homepage to easily navigate.
Posters and branding for the Toronto office.
Created over a 3 day Hackathon for Dementia at the Mars Discovery Centre in Toronto with a group of 2 designers and 2 developers. We worked closely with Agnes, who is experiencing the early stages of dementia to create an app that could help her with everyday activities. The activities she wanted to focus on were making a cup to tea, and choosing an outfit in the morning. We designed an application that allows the user to create their own custom step by step videos for normal tasks that they wish to repeat daily. They are broken up into steps, and have prompts if you walk away or fail to finish the task, reminding you were you were or starting from the beginning.